New Prince Video – Screwdriver

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This prince video was released without much fanfare.

“Screwdriver,” a straight up 4 piece rock tune that follows last year’s “Rock and Roll Love Affair,” made it to the internet late on Monday.

The lyric video (available above) features Prince and his band performing the song. If you pay close attention, you can catch a few frames with Prince wearing a spirit hood, almost indistinguishable. A preview of the clip was previously updated to a seemingly random YouTube account.

Just goes to show, the music industry is changing and the concept of waiting to release an entire album is no longer required.

Prince also released a new web site at: 20pr1nc3.com.  If you dig around a bit, fans will find a variety of links showing up from 3rdeyegirl – a mysterious web persona most likely driven by the Prince marketing team.  Start your journey down the internet rabbit hole on the 3rdeyegirl Twitter account.

Prince is currently on the cover of Billboard, and the magazine will honor the singer at this year’s Billboard Music Awards. He’s also the subject of an upcoming tribute concert at New York’s Carnegie Hall.